Thursday, March 3, 2016

The story of a locally owned and operated business - Chris Carroll Story

Once upon a time there was a little boy named Chris who loved trees and all things wood. Chris also loved his dad and followed him everywhere. One day, he followed his dad and Uncle Scott to an old saw mill building where they were to take apart the mill. Being a little guy (even now), everything seemed larger than life! He stared in awe at the stout hand-hewn beams which supported the building. He kicked the mounds of sawdust on the floor, sending flurries in the air.

As his dad and Scott delved into their task, Chris watched in wonder as the two men disassembled the massive blade then took apart the gears, belts and pulleys. They even let Chris use a hammer to pull nails out of the wood. He loved it! So much, in fact, he made it a habit.

Every day, he'd go into the woods to scrounge for saplings and other small trees. Chris would use his boy scout hatchet to cut the tree then use his hammer and nails to make forts, fences and all kinds of cool projects. The older he got, the bigger the projects became. His skill grew with age until the boy became a man.

Because he was so good at building things with wood, he was hired by a general contractor. From tree houses to full-size houses, for the next twenty-five years, Chris built them all, perfecting his skills along the way. 

That changed when Chris arrived to work on a house and found someone new already at work. His name was John and HE had a mobile sawmill sawing trees into lumber. Instantly, Chris zoomed back to when he was four years old, standing in that old sawmill building. From that day forward, Chris built houses during the week and helped John saw lumber on the weekends.  The day finally came when the economy tanked, new construction stopped and Chris was laid off.

Because he had spent his life turning trees into something beautiful, he decided it was time to be his own boss. He enrolled in the NC REAL program, taking every class they offered. He networked, bartered and worked hard to become the go-to guy for custom woodworking. His commitment paid off when the Rural Center of NC chose him from over 350 business owners to be their small business success story. He was interviewed on tv, radio and in newspapers. He was a speaker at the Governors Entrepreneurship Summit. His business was growing, but something was missing. He had lost that primal link between harvesting a tree and using his hands to turn it into a finished product. He stopped buying lumber from Lowes, opting to buy rustic rough-cut lumber from a local sawyer, but he still wasn't satisfied.

He trudged along for a year until finally, Chris fulfilled his life-long dream and bought his very own sawmill! Today, people from all over bring Chris trees, call Chris to saw their trees and ask Chris what he can make with their trees. Every piece of furniture or lumber he makes has a story and he can tell them all. Finally, that void left in a four-year-olds heart had been filled and the man he grew into was fulfilled.

Learn more about Chris at: http://chriscarrollwoodworking.com/
One of the items made by Chris Carroll


I asked them to write up their story and share it.
Remember to #ShopLocal, #BuyLocal, #InvestLocal and #ReviewLocal!
- Thanks
Martin Brossman


Sunday, February 28, 2016

The story of a locally owned and operated business helping their community find great local education! - Mo*Bee’s Class Finder

Once upon a time…there was a woman named Dee, who worked very hard, long hours in an auto manufacturing plant.  

Every day…on the production line, dozens upon dozens of cars would pass her by. She began to realize much like the cars, her life was passing her by.

One day…Dee forced herself to look beyond the endless line of cars and decided that she would make time for herself.  She dreamed of an artistic adventure.

 Because of that…she began to scour the internet looking for a sculpting class to take. She clicked through numerous websites – community colleges, local art schools and even the yellow pages - but still could not find a single class.

Because of that…she allowed herself to defer her dream a little longer. She was determined to make class searching easier.  Instructors should have a place to showcase their skills and upcoming class offerings. 

 Until finally…she created Mo*Bee’s Class Finder, a website that promotes classes so instructors can easily be found and students can quickly find fun and interesting things to do.

 Learn more about Mo*Bee’s Class Finder at: https://www.mobeesclassfinder.com/




I asked Mo'Bee's team to write up their story and share it.
Remember to #ShopLocal, #BuyLocal, #InvestLocal and #ReviewLocal!
- Thanks
Martin Brossman

The Mo*Bee’s Class Finder team has come to many of my Social Media Marketing classes offered by the Small Business Center - Isothermal Community College - Thanks for your support! 
My classes can be found at NCSmallBusienssTraining.com

Saturday, September 12, 2015

Good Citizens Write Regular Reviews of Local Owned Businesses

We have a lot of good programs that support shopping local and buying local. Many of us today take pride in seeking out locally owned and operated businesses. Clearly if we all spent at least 10% of our spending power in local owned and operated businesses we help our towns, our communities and keep alive the uniqueness of our area. Thank you, for all of you who buy local and shop local, please keep it up.

I am now asking you to make one more effort - that is to write reviews for local owned and operated businesses. As I speak and consult around the state I am often asked the question of how do I get more reviews? When I then ask them, "How many locally owned and operated businesses have you reviewed this month?" That is followed by a blank look saying, "I had not thought of that". Why should anyone review your business if you don't make the effort to be a "good citizen" and review other businesses? If you are a parent you can make this a teaching moment for your kids. Teach them to be a little reporter finding out great stuff about local owned and operated businesses and share it with the world.

How to write a good review is simple:
To start, you need to sign up for a few of the review sites. For example Yelp and TripAdvisor. For Google Maps/Google Business Listings you just need a Google Plus account or a GMail account.

You will have that already if you have an Android phone, posted a comment on Youtube, "signed-in" to Google or "signed-in" to Chrome. If you can add your picture to the review site, do so. If you are self-employed, feel free to let people know what you do in your profile write-up area.

1) When you are at a locally owned and operated business notice what you like about it, what is unique about it, does it have some interesting history, what are they known for? If you can take a picture or two when you are there do so with your smartphone.
Note: If you have a negative experience with the business give them a chance to correct it while you are at their location. Don't be the person that just whines to people who cannot make any difference. Be clear about your concern.

2) You can upload a picture to the review site on location with your smartphone, but it is much easier to write the full review when you can sit down at your laptop or desktop computer. And some sites penalize you if you have the same IP address as the business, i.e. if you write the review while you are at the business using their wireless address. It takes an extra moment but you are making a real difference. If you are using Google Maps you can add pictures and/or write the review right from their local listing on Google Maps.

Note: Make sure the review is several sentences long; include something specific you liked and what you recommend about the place. My business associate, Karen Tiede, is a master at writing authentic reviews on Google and Amazon. You will get good ideas seeing what she writes: Google+: http://bit.ly/karensreviewongoogle and on Amazon: http://bit.ly/karenonamazon . You can see my reviews at: http://bit.ly/martinsreviews .

Here is one example of a review I wrote in a small town about a local restaurant. Someone told me they saw it passing through town and stopped in to eat because of my review and pictures (now that is making a small difference that can add up). http://bit.ly/reviewofbruce

3) Let your friends know you write reviews and encourage them to do the same. Talk about it on social media. I invite you to use the hashtag: #ReviewLocal when sharing or discussing the fun and importance of reviewing local owned and operated businesses on Social Media.

Writing reviews on Google business map listing makes an extra difference to the local owned and operated business but it takes a little bit more effort. Where many local owned and operated businesses are missing reviews is one of the most important locations, Google Maps. Google Maps is one of the leading apps used on all Smartphone’s and the reviews directly connected to Google Maps and Google business are now referred to as "Google My Business:" http://Google.com/mybusinesses
Be a good citizen today and review a local owned and operated business!

Take the pledge to just review a minimum of one local owned business each month, you can do more! Have fun doing it and consider including some pictures was well!

Ask everyone you meet. How many locally owned and operated businesses have you reviewed lately?  If they are a business owners ask them first if they want more positive reviews online? Then if they say yes ask them how many locally owned and operated business have they reviewed lately? Then tell them how you do and ask them to join us.

#ReviewLocal

Thanks
Martin Brossman
https://plus.google.com/+MartinBrossman/reviews



I am availed for training, talks and consulting. The best way to reach me is email Colleen Gray at
Colleen AT MartinBrossman DOT .com or call her at (919) 858-6122. Talk with your Small Business Center at the Community College;  Chamber of Commerce; Downtown development to bring me in.
©2015 Martin Brossman & Associates – NCSmallBusinessTraining.com Phone:  (919) 847-4757 –
 Martin@CoachingSupport.com Facebook: BrossmanOnFB.com
 Twitter: BrossmanOnTW.com – Google+: BrossmanOnGP.com  .


Friday, July 3, 2015

Join in my campaign to review locally-owned and operated businesses on Google Maps by becoming a Local Guide!

Photo of the local owned and operated business that I have reviewed
Join in my campaign to review locally-owned and operated businesses on Google Maps by becoming a Local Guide!
- Martin Brossman
Join, review and share that you are with others!







Step 1: Sign up for Google Plus (if you have not already) at http://plus.google.com  [select create an account] - If you are not sure, just attempt to sign-in to Google at the same location. Please add a photo and something about yourself (work info is fine if you want and I recommend it if you are self-employed or own a business).

Step 2: Sign up for Google Local Guides https://www.google.com/local/guides/
and if in the NC area join the Google Triangle Guides community:https://plus.google.com/communities/108372624680861391382 and introduce yourself.


Step 3: Just make a policy to review a locally-owned and operated business once a week and add photos if you can. You can look up the businesses on Google Maps: http://maps.google.com

Step 4: Feel great that you are truly helping locally-owned and operated businesses and helping your community. Let the businesses know and your friends that you are doing this. Use the hashtag ‪#‎ReviewLocal‬

You can see my over 500 reviews on Google at:
https://plus.google.com/+MartinBrossman/reviews
(The photo is all the local owned businesses that I have reviewed across North Carolina)

Thanks,
Martin Brossman
Post your comments below.
#ReviewLocal  ‪#‎ShopLocal‬ ‪#‎BuyLocal‬ ‪#‎LocalGuides‬
http://martinbrossmanandassociates.com

Friday, June 12, 2015

It's Not Google Calling You! - Why Does Google Keep Calling My Business?

It's Not Google Calling You!
Why Does Google Keep Calling My Business? by Martin Brossman


It’s frustrating constantly getting these calls from people who imply they are Google. Who has time to answer the phone for that? Guess what - It’s Not Google Calling you!


Your intuition is correct. The people who keep calling you on the phone are definitely NOT Google. The callers are companies “acting like” Google. They want to charge you for services that are free directly from Google.


I realized this when talking with locally owned and operated small businesses that had not claimed their free listing on Google. The response I would get was “...we can not afford to get a Google listing and we wish they would stop calling us.”  


The tragedy is that these calls prevent small businesses from claiming their free Google listing. This listing is important to fill out completely, update when changes occur and add content to in order to appear on Google searches and Google maps.  


These calls may resemble the following format: “This is a verification call for Google Maps.” ... or “This is a Google Maps Service Provider. We want to verify your listing on Google. Press #1 on your phone to be transferred to a Google Maps verification specialist.“ I don’t know about you, but I would probably think this is a call from the real Google.


If you answer this call, the person will act like they are verifying your business and say something like, “...we notice your business in not categorized correctly.” These companies are looking for incorrect or missing information on your Google listing to show you. They request that you look up your business to show you this incorrect or missing information and to convince you of their credibility. This is the hook. Following that they attempt to transfer you to a sales representative. I have been told prices can be $1500 or more for getting “help” to set up what is essentially a free listing.   


The last caller told me to search “google maps marketing” which brought up this page: https://www.google.com/search?q=google+maps+marketing&oq=google+maps+marketing&aqs=chrome..69i57j0l5.479j0j4&sourceid=chrome&es_sm=122&ie=UTF-8
See screenshot:


google_maps_marketing_-_Google_Search.jpg


The Truth


You can set up all of this information for your free Google listing yourself, take a class to learn how to do it, use online resources or pay a legitimate person to help you for a much more reasonable amount of money.


What can you do about these calls?


If you get these calls you can report them to Google using the local support call back request:


After reporting them, if you continue to get calls from companies like this you can always have a little fun with them.  A response I love to give these callers is - “Why are you calling me? I’m on the Do Not Call list” and generally they hang right up. Or use the old give your phone to your 3-year-old and let them chat a while. You can also list the number on the National Do not Call Registry. This seems to work for awhile then the calls start again  Just repeat and add them all to the list.


Just to be clear, Google does not call businesses about their listings unless they are responding to a specific support request that was initiated by someone affiliated with your business. You can request Google Support and they will send a verifying email that will come from (something)@google.com or local-help@google.com


Update: What can you do? Report it to Google!
(Thanks 
Jose Amaral Jr for letting me know about this)
https://www.google.com/safetycenter/everyone/start/report-robocall-scams/

Need help setting up Google yourself? How do I set up my free listing on Google or check it:

Update: Here is a legal office pursuing one of the companies doing this and hope to find others:
Local Lighthouse Robocalls Claim Google Plus Assistance http://kristensenlaw.com/local-lighthouse-robocalls-claim-google-plus-assistance/ (Thanks to Jose Amaral Jr for letting me know about this.)




I look forward to your comments below.


Thanks to the following people for helping me put this article together:



(919) 847-4757

Saturday, January 17, 2015

Google City Experts is now open to everyone and called (Google) Local Guides. What should you do?

Google City Experts is now open to everyone and called (Google) "Local Guides". What should you do? Join!

Why be part of Google Local Guides?
  • Connecting to fun people all over the world that like to share their reviews, pictures and comments about places they go (that are also listed on Google Maps).
  • Before when it was called (Google) City Experts you had to review 50 places, live in one of the limited cities and write 5 reviews a month to be part of it. Then you got to be part of communities, win prizes and go to special events networking with people all over the world (in these select cities). I personally have been part of it since about the beginning and have written over 400 reviews that have contributed to my over 12 million views of my G+ page. h
  • Local Guides brings in a tier-based system where now the more you review the more benefits of being part of Local Guides. When you write more reviews, you are eligible to members-only contests, such as free tablets and things of that nature. Learn more about the tiers: https://www.google.com/local/guides/benefits/ https://www.google.com/local/guides/benefits/
  • If you focus, like me, on seeking out local owned and operated businesses then you can make a real difference reviewing them, helping keep money in your local economy and bring more awareness to local owned businesses.

How to Join Google Local Guides (formerly Google City Experts):

1) Sign up to Google+, if you have not already (Make sure you have added a picture and write up about you in your G+ account)
http://plus.google.com

2) Join Google Local Guides (link: http://goo.gl/6NghOa )
    Optional join the Triangle Local Guides community:  
    http://goo.gl/A8QypP
    and/or if outside of RTP the Global Local Guides community:  
     http://goo.gl/ymkeKg
     - Let them know Martin Brossman sent you ;)

3) Look up local owned and operated businesses you know and gained value from on Google Maps: http://maps.google.com

4) Write a review, give them  stars, add pictures if you have them of their place.

5) Feel good that you have helped a local owned and and operated business and let the owners know about it.

6) Repeat step 3 through 5 and know this is truly helping local owned and operated businesses!

7) Bonus: If you let people know you are writing reviews on social media then use the Hashtag: #ReviewLocal and ask others to do the same.

I am not asking anything of you that I have not done! See my over 400 reviews: https://plus.google.com/u/0/+MartinBrossman/reviews


Other articles on Google Local Guides:

Article about the start of the City Experts back in 2013:
Google Launches City Experts Program To Encourage Higher Quality Google+ Local Reviews
http://techcrunch.com/2013/08/02/google-launches-city-experts-program-to-encourage-higher-quality-google-local-reviews/


- Martin Brossman
My personal profile on Google Plus:
https://plus.google.com/u/0/+MartinBrossman/posts
(919) 847-4757

Possible Hashtags to use: #ReviewLocal #ShopLocal #ShopLocalRaleigh #CityExperts #LocalGuides



Sunday, October 26, 2014

7 Things to do to help your business and your town!

Get in action today helping local owned business with reviews! If you are a business owner and what more review than start giving them!!!

[   ]-  Signup for Google+ (with a personal gmail if possible), add a photo and some “business casual” info about you. Signup for Yelp with the same gmail.

[   ]- Start reviewing a local business found on maps.google.com and/or Yelp twice a month. Add photos of possible.

[   ] – Get your own business on the Maps: Google Places for Business and Yelp to start!
               google.com/mybusinessYelp.com

[   ] – Send happy customers to your review pages or just let them know you would welcome reviews on-line. Just ask them when they express how much they love your place do not "try to get them to review".  The review sites are looking for "gamed" or "incentivised" review and it can hurt you. 

[   ] – Once a week interact with other local businesses on Facebook as your own local business.

[   ] – Check your directory listing once or twice a month and respond to reviews.

[   ]- Use the Hashtage on social media #ShopLocal and/or #BuyLocal and/or #ReviewLocal with relevant post on Social Media letting your friends know you just reviewed a local owned business.


How many reviews have you written this week for a local owned business?
You can see my reviews here: https://plus.google.com/+MartinBrossman/reviews
Let's support each other in reviewing local owned businesses.
NCSmallBusinessTraining.com – Martin Brossman 
Also see my resource page for getting on directories:
http://www.ncsmallbusinesstraining.com/local-directories/

Photo in the top right if the owners of "Lovely Interiors" 114 Nash St E Wilson, NC 27893 https://plus.google.com/+LovelyInteriorsWilson/about

If you find this useful please +1 it, comment about or share it.